• Tonka Corporation

    Acting as management, students determine the effects of different degrees of leverage and review this company's current leverage in light of inherent industry risks and company goals.
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  • An Introduction to Debt Policy and Value , Spreadsheet

    Spreadsheet for case UV0070
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  • CEO Evaluation at Dayton Hudson

    Describes the Dayton Hudson CEO evaluation process, one of the most intensive in corporate America today. The board of directors' role in the evaluation is examined, as is the question of whether the Dayton Hudson CEO evaluation process should serve as a model for other corporations.
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  • Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

    Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also profiles industry developments, including the Pepsi Challenge, the reformulation of Coca-Cola, and the consolidation of the bottler network. Provides a teaching vehicle for analysis of competitors and strategic rivalry. An updated and revised version of an earlier case.
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  • The Investment Detective

    This case introduces the valuation and comparison of capital investments as students evaluate eight projects' cash flows and rank them in terms of economic attractiveness using net present value (NPV), internal rate of return (IRR), return on investment (ROI), profitability index, and payback.
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  • Coleco Industries, Inc.

    Acting as chief financial officer (CFO), students try to determine how Coleco can fend off creditors. Coleco is in default on its loans and is in a negative equity position.
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  • General Mills Board and Strategic Planning

    Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation.
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  • Marks and Spencer Ltd. (A)

    Marks and Spencer is a highly regarded retailer in the United Kingdom. This case examines the history of the firm, its organizational capabilities, and its long standing relationships with employees, customers, and suppliers. Also discusses the firm's expansion into Europe and Canada. May be used with Marks and Spencer Ltd. (B).
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  • Marks and Spencer Ltd. (B)

    Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer.
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  • Kraft General Foods: The Merger (A)

    Describes Philip Morris' acquisitions of General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft and General Foods that forms a $30 billion food subsidiary. Details the steps required to merge these two large companies, emphasizing the managerial, organizational, administrative, and strategic issues engendered by the integration of Kraft and General Foods.
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  • Chevron Corp.: Corporate Image Advertising

    Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford Research Institute is used in specifying target markets.
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  • Chrysler's Warrants 1983, Spreadsheet Supplement

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  • Bundling

    Recent developments in the software business point to some of the reasons why companies offer their products or services in bundles. One is the opportunity to leverage market power, as Microsoft arguably has done by bundling applications software with its operating systems. Another reason for bundling is the economics of scope, as indicated by the emergence of software suites and the shift toward broad-line players (Microsoft, Lotus, and Borland-WordPerfect). But there appears to be still more to bundling: individual software programs continue to be offered in addition to suites, and suites are priced at a steep discount to the total price for the separate programs.
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  • Berkshire Partners

    Berkshire Partners is a limited partnership engaged in the acquisition of companies valued between $25 million and $250 million. The purpose of the case is to examine the resources of the firm and discuss the firm's competitive advantage vis-a-vis other types of organizations.
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  • Kyocera Corp.

    Examines the three factors critical to this company's remarkable success in the high tech field. The first factor is the founder, Dr. Inamori's powerful leadership. The second is the strong corporate culture or philosophy of the firm. The third element in Kyocera's success is the company's management systems, i.e. the "amoeba" system of profit centers. This system is bound together by an interactive level of meetings and the strong philosophy of the company which emphasizes both creativity and working toward a higher goal for the good of the company. This philosophy of a higher common goal prevents infighting amongst profit centers and preserves a unity of purpose, while encouraging a great deal of individual autonomy and creativity through the management system. This system in conjunction with the philosophy also promotes multiple levels of leadership and individual initiative throughout the firm. Dr. Inamori's leadership communicates this philosophy to the employees.
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  • Beyond the Myth of the Perfect Mentor: Building a Network of Developmental Relationships

    Instead of embarking on an odyssey for the perfect mentor, individuals should pursue a strategy of building a network of developmental relationships. In this note, we explore the process by which such a network can be established and cultivated: 1) What functions can developmental relationships serve? 2) How are these relationships formed and maintained? 3) With whom in an organization can an individual establish such relationships? and 4) What are some of the special challenges those in the minority face in building these relationships? In summary, we offer guidelines for building a constellation of developmental relationships.
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  • Interco

    Interco has been advised by Wasserstein Perella to reject a $70 per share offer for the company. The case deals with the various types of analysis employed by Wasserstein Perella and allows a discussion of the actions of Interco's board as well as Wasserstein Perella.
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  • The Garden Place--One Year Later

    This case presents a series of financial events for students to record and to use in preparing financial statements.
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  • Ann Hopkins (B)

    Describes the reasons why the courts found in favor of Ann Hopkins in the sexual discrimination suit. Also explains why the courts concluded she was the victim of sexual stereotyping.
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  • Sources of Financing for New Nonprofit Ventures

    Designed to help nonprofit entrepreneurs design fund-raising strategies that are appropriate for their specific organizations. Discusses the major fund-raising alternatives, including foundations, corporations, government sources, wealthy individuals, and the public, and provides references for further research.
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