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Sherry's: Growth Hurdles of a Hobbyist Turned Entrepreneur
內容大綱
Based in Delhi, India, Sherry’s Bakery (Sherry's) faced a host of challenges at the four-year point in its operations, with issues related to business expansion and management, cost management and fund procurement. The business had gradually grown from a hobby based on a love of baking into a home-based business that showed lots of potential for growth. The owner needed to devise a marketing and communication plan for her business since she wanted to turn Sherry’s into a full-fledged bakery rather than simply operating from her kitchen.
學習目標
<ul><li>Analyze the influence of creativity and how it could be used by entrepreneurs starting a new business to devise a product/marketing strategy.<li><li>Analyze the role of a growth strategy and how it can help an entrepreneur in the early stage of business. (The case can be used to discuss Igor Ansoff’s growth strategy matrix.)</li><li>Realize the need for a marketing and branding strategy in a small business.</li><li>Explore the challenges that new entrepreneurs face when procuring of funds.</li><li>Understand the changes that take place in a small business as it grows and in the role of the entrepreneur who runs it.</li></ul>