個案資料

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Complete Service Billing

內容大綱
An entrepreneur is reviewing her business plan for a proposed new venture that would provide billing services to emergency room physicians in a hospital setting. She has to make a final recommendation regarding the feasibility of the plan. The entrepreneur must ensure that her financial analysis provides a realistic projection of the revenue and profit. She also wants to consider all the pertinent factors that could potentially affect the viability of this business before she invests $20,000 of personal funds in the venture.
學習目標
Students must prepare projected statements of earnings from the data provided in the case, thus improving their familiarity with this statement’s structure. Students will categorize direct and indirect costs in order to complete the cost of sales and general and administrative accounts correctly. The case also provides a platform for an introductory discussion of the feasibility of a new business venture and its qualitative considerations, such as analysis of industry risk, the competition, the target market and an internal assessment of the partners’ capabilities.
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