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Universal Print Systems Limited: Exploring Operations Strategy Options
內容大綱
Universal Print Systems Limited, located in Southern India, provides self-adhesive label printing for such end-user businesses as the passenger car and alcoholic beverages industries. Although larger markets exist in Western and Northern India, 80 per cent of its customers are located in Southern India. Because of the company’s low capacity utilization, management is contemplating its operations strategy options, including aggressively pursuing business in Southern India, expanding to Northern and/or Western India, sourcing online orders and digital printing, or exporting. Management is unsure of the best option to pursue.
學習目標
This case is suitable for use in a MBA course on Operations Management, ideally toward the end of the course, after students have gained an understanding of various aspects of operations management, which they will draw on in formulating an operations strategy. This case can also be used as an introductory case in an elective course on Operations Strategy, an executive education course on Operations Strategy or in a course on Strategic Management to discuss the fundamental elements of strategy. After the case discussion, participants will be able to:<ul><li>Differentiate between two perspectives of operations strategy: the market requirements perspective and the operations resources perspectives.</li><li>Identify the competitive priorities of the operations function.</li><li>Explain the strategic role of technology.</li><li>Analyze key strategic decision areas of operations management.</li></ul>