學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Niagara Health System: An Innovative Communications Strategy (B)
內容大綱
Supplement to 9B15M022.
學習目標
This case can be used in graduate- and undergraduate-level courses covering health sector leadership, health care management, communications, crisis management, stakeholder management and strategy. The following teaching objectives form the basis for this case:<br><ul><li>To develop an understanding of the various stakeholders in hospital communications and their competing values, powers and priorities.</li><li>To examine the issues of transparent vs. guarded communication strategies and when each should be used.</li><li>To experience the challenges of managing an immediate communications crisis while managing for a greater long-term strategy.</li><li>To identify the barriers and facilitators of a successful hospital-community partnership and relationship.</li><ul>