學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Bayer MaterialScience: Opportunities in Global Value Chains (A)
內容大綱
Bayer MaterialScience, a unit of Bayer AG, was a leading provider of polycarbonate, a basic material for plastics. In response to the changes in its client industries, Bayer MaterialScience relocated the business unit headquarters for polycarbonate to Shanghai in order to be closer to customers and other business partners in the Asia-Pacific. Bayer MaterialScience (A) focuses on the laptop industry, where a large number of players influence the selection of material suppliers. Bayer MaterialScience has to re-evaluate its market intelligence and its business-to-business marketing in view of changing global competition. Bayer MaterialScience (B) provides insights into the consequences of relocating a division headquarters to China, and introduces the forthcoming initial public offering of Bayer MaterialScience. The company has to assess how to further develop its organizational structure, its partner relationships, and its industrial marketing strategy under a new brand name; Covestro.
學習目標
With respect to strategic decision making and the design of organizational structures to support these decisions, instructors may emphasize a subset of the following learning objectives:<ul><li>To appreciate the challenges of industries at the maturity stage of the industrial life cycle.</li><li>To identify the sources of commoditization pressures and develop strategies to deal with them.</li><li>To develop organizational structures that enable client-oriented strategies.</li><li>To analyze the impact of changes in environmental regulation on indirectly affected businesses.</li><li>To review and critically evaluate the tools of industry analysis (Porter’s Value Chain, Porter’s Five Forces framework, etc.).</li><ul>