個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Selling at ServiceBox (B)
內容大綱
Supplement case to be used with 9B16M015.
學習目標
<ul><li>To practise personal selling.</li><li>To highlight some fundamental principles of direct sales in class.</li><li>To focus on the importance of preparation and communication in the sales process.</li><li>To demonstrate the fundamental role of communicating the value proposition to a customer in the sales process.</li><ul>