學門類別
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CPT: The Constant Hunt for Entrepreneurial Opportunities
內容大綱
After continuous business growth and taking advantage of new business opportunities, China Precision Technology Group transformed from a small producer of coils for television tuners to an enterprise with five different business sectors: consumer electronics, automobile parts, optical, health care, and stamping equipment. In 2014, on the company’s 24th anniversary, the company’s founder and chief executive officer was evaluating the achievements of each business and considering the concerns of each sector’s employees. He understood that some problems were associated with the transformation strategy developed four years earlier, in 2010. The business development of the five business sectors had been uneven, with varying levels of profitability. He hoped to list some of the enterprise’s businesses on a stock exchange but now wondered how to move the company forward along the transformation path it had established.
學習目標
This case is intended for discussions on entrepreneurship, opportunity exploration and exploitation, and strategic transformation, making it suitable for courses in entrepreneurship, strategy, and general management at the MBA, EMBA, or senior executive level. After completion of the case, students should be able to:<br><ul><li>Identify and seize a business opportunity.</li><li>Take actions based on a new opportunity to lead a new start-up to grow and succeed.</li><li>Understand the importance of the founder to a company’s development.</li><li>Evaluate the transformation strategy of a business enterprise and offer suggestions for further growth.</li>