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Wichita County Health Center: Strategic Planning
內容大綱
In 2015, the new chief executive officer of Wichita County Health Center (WCHC) was evaluating his organization’s strengths and weaknesses in light of a changing environment for health-care delivery in rural Kansas. WCHC faced three key issues: whether to sign a service agreement with Colorado-based Centura Health; whether to hire additional full-time nursing staff instead of paying high fees to an external staffing company; and identifying opportunities to grow its patient base. To assist with these three decisions, WCHC needed to conduct a strategic planning process using the strengths, weaknesses, opportunities, and threats (SWOT) framework. For the related technical note, please see product no. 9B16M076.
學習目標
This case is suitable for discussing strategic planning in health-care management or general management courses. It can also be used in introductory courses in strategy or leadership. After completion of the case, students should be able to</ul><li>conduct a SWOT analysis;</li><li>conduct systematic strategic planning by matching strengths to opportunities and weaknesses to threats; and</li><li>describe the benefits of scenario planning.</li><ul>