學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Netflix Inc.: Streaming Across Borders and Into Original Content (B)
內容大綱
The case supplement focuses on the implementation of Netflix's global expansion in early 2016. As criticism of its strategy mounts, the company's share price declines and Netflix encounters problems with censorship and content laws in various countries. ln some locations, governments attempt to block the service. This is a supplement to 9B16M118.
學習目標
The case is suitable for international strategy courses at the undergraduate or graduate level. After completion of this case, students will be able to: <ul><li>conduct a SWOT analysis of a business that is in the process of expanding internationally;</li><li>conduct a CAGE analysis of a business that is in the process of expanding internationally; and</li><li>discuss the concept of cultural distance and how different types of products and services are affected by culture.</li><ul>