學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Rosch Innovations: Preparing the Biggest IPO Ever
內容大綱
The chief executive officer (CEO) of Rosch Innovations and his team had developed a kinetic power plant that used the buoyancy force of air in water to generate electricity. This breakthrough innovation defied old principles of physics and was therefore difficult to comprehend and communicate. The CEO and his team had grown their network behind the scenes, careful not to raise too much attention from the powerful German energy lobby in the beginning. They had selected partners and investors that Rosch could manage without losing control. The plan to pursue an initial public offering (IPO) was shaping up in 2016. Major clients and investors were on board, yet the energy lobby was trying to discredit the company and its founder. With major projects lined up for funding, what was the right strategy? Which type of endorsement would help mute the critics and lead the way for an unprecedented IPO?
學習目標
This case is suitable for undergraduate or graduate courses on entrepreneurship/innovation, strategy, or marketing/communication. The case can be used to discuss/demonstrate the following concepts:<ul><li>How to communicate breakthrough innovations in the face of powerful opponents</li><li>Scenario analysis</li><li>Dealing with critics and disbelievers</li><li>How to evaluate different IPO timing options</li><li>The power of endorsements</ul></li>