Lenovo: Is the Cultural Integration Template Reusable?

內容大綱
The number and value of Chinese enterprises’ cross-border mergers and acquisitions (M&As) are increasing, but their success rate remains very low. The failure of cultural integration is one of the most important reasons. In 2005, Lenovo Group Ltd., acquired IBM’s PC division in what was called a “snake swallows elephant” acquisition that caused a sensation worldwide. During the ten years after the M&A, Lenovo integrated IBM’s PC division’s culture through several stages of acculturation, which ended with great success. In 2014, Lenovo acquired IBM’s x86 Server. Lenovo faced a challenge: Should the first acquisition’s cultural integration be replayed and copied for the x86 Server acquisition? Or should Lenovo look for a new approach?
學習目標
The case is suitable for MBA and executive courses in cross-border M&A and cross-cultural study. The case offers students an opportunity to master the following theoretical and practical points at the graduate level:<br><ul><li>To understand different acculturation patterns and the decisive factors in the choice of different patterns</li><li>To understand the different scopes and results of acculturation after cross-border M&As</li><li>To macroscopically grasp the dynamic process of acculturation from organizational and individual levels</li></ul>
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