學門類別
最新個案
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Wiener Staatsoper (B): Streaming from the Vienna Opera House
內容大綱
Supplement for product 9B16M218.
學習目標
The objectives of this case are as follows:<ul><li>To understand the management challenges of an (arts) organization in its competitive context</li><li>To understand the necessity of integrating new technologies and the impact of this integration of the organization’s business model</li><li>To be able to develop a strategic action plan (What to do? How to do it? To what end? With whom? And when?)</li></ul> The case can be used with students in a session where questions about business models, organizational logic, and strategic choices of arts organizations (or more specifically opera houses) are handled. The case can be used in a strategic management course at the bachelor or master's level or in an arts management and administration program.