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Spin Master Toys: Going Public, the IPO Process
內容大綱
Spin Master, a children’s toy and entertainment company, was getting ready for an initial public offering (IPO). Its founders were weighing their options with regard to some core issues: What was the right positioning for Spin Master with potential investors? What was the right approach to valuing the business? How did that approach translate into enterprise value, equity value, and share price for the IPO?
學習目標
The case can be used in both degree and executive education programs in entrepreneurship, finance, strategy and marketing courses with the following objectives: <ul><li>Demonstrate the IPO process through its various phases</li><li>Analyze the motivations and objectives behind pursuing an IPO</li><li>Tackle decisions related to IPO and take individual stances on positioning and valuation</li><li>Evaluate positioning with investors</li><li>Assess valuation and appropriate value methodologies</li><ul>