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Château Qanafar: Starting and Operating a Lebanese Vineyard
內容大綱
Château Qanafar was a small Lebanese winery, operating as a family business since its inception in 2005. By 2015, Château Qanafar had managed to produce one of the best wines of the Middle East and obtain international acclaim. However, despite this success, the company’s founder understood that the general business environment in Lebanon was characterized by many uncertainties related to a weak institutional environment and high political and economic risk. Moreover, Lebanon represented a very small domestic market for wine producers. Château Qanafar’s capability to produce well-crafted boutique wine would not be enough to ensure its success in the market. Its founder was also looking to transfer leadership to the next generation of the family. How could the business sustain and grow its operations in the future?
學習目標
This case can be used in courses on entrepreneurship, management strategy, and information systems at the undergraduate and graduate levels. It provides practical examples that will help students understand the following:<br><ul><li>The challenges of family ventures</li><li>Common issues facing a newly established company</li><li>How to analyze business processes</li><li>The contribution of information systems to the value chain</li></ul>