Sifton Properties: From Solar to Sewage

In 2012, an MBA intern at Sifton Properties Ltd. had to decide on a recommendation to top management about the installation of a renewable energy installation for the company's new community development project in London, Ontario. The intern had to consider numerous internal and external factors in his decision-making process. Three emerging technologies were specifically relevant for renewable energy systems: aquifer thermal energy storage, sewer heat recovery, or anaerobic digestion and cogeneration. The intern needed to consider the social, environmental, and financial impact of each energy generation system and the preferences of varied stakeholder groups.

This case is especially suitable for use in senior undergraduate or graduate business (MBA) programs in courses on environmental studies and public policy. The case focuses primarily on the financial feasibility of emerging technologies—specifically, renewable energy systems—and it also places emphasis on the external pressures and influences affecting organizational decisions and actions. Students who are interested in renewable energy strategy, sustainable development, and workplace politics will find the case material intriguing.<br><br>At the completion of this case, students will be able to<ul><li>understand the varied stakeholder interests and analytical processes that organizations can use to select environmental sustainability initiatives;</li><li>analyze financial data and balance this analysis with other qualitative considerations;</li><li>assess changes in the business landscape due to corporate social responsibility and sustainability;</li><li>understand that business decisions in socially and environmentally responsible companies are no longer black and white; and</li><li>consider the multiple factors beyond financial figures that must be considered in a wide range of business decisions to bring the greatest benefit to the greatest number of individuals.</li></ul>Students will learn about the varied stakeholder interests and analytical processes that organizations can use to select environmental sustainability initiatives. The case material challenges the students' ability to analyze financial data and balance the results with other strategic qualitative considerations.

• sustainable development, emerging technologies, social responsibility, stakeholder management