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KritiKal Solutions: The Big Leap
內容大綱
In September 2016, the leadership team at KritiKal Solutions Private Limited, a software product research and development company in Noida, India, was facing several challenges. The company provided product design and development services in computer vision and image processing, embedded systems, and the Internet of things, as well as web, software, and mobile applications. It was highly regarded by its clients and employees for its research orientation and technical competence. However, the leadership team was struggling with options for strategic growth and product mix. How much time and effort should go into services and how much into new product development? What kind of structure and funding would work for the company as it expanded? The chief executive officer needed answers to these questions in order to make the leap to high growth.
學習目標
This case can be used in a strategic entrepreneurship course to teach strategies for creating and growing a new venture. It is also suitable for a strategic management course to explore the entrepreneurial experience, innovation, opportunities, product-market matrix, organizational structure, management team building, and financing. After completing the case, students should be able to<ul><li>appreciate the operational challenges and dilemmas faced by a new venture on a high-growth path;</li><li>discuss various innovation strategies and growth options for a new venture;</li><li>analyze different organizational structures and how they affect autonomy and control as an organization grows; and</li><li>compare the financing options available to a new venture, including their advantages and disadvantages.</li></ul>