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Kamaths Ourtimes Ice Creams: Eliminating the Bottleneck Effect
內容大綱
Kamaths Ourtimes Ice Creams Pvt. Ltd., a company located in Mumbai, India, manufactured and distributed ice cream under the brand Natural Ice Cream. The company specialized in using natural flavours in its products, a fact that helped it carve a niche for itself among health-conscious customers. In April 2017, after witnessing great demand for its ice cream across the country, the company’s board of directors asked the director of operations to draft a plan to expand manufacturing capacity. As his first step towards this expansion, the director wanted to study the current operations and address any inefficiencies. One aspect that caught his attention was the recent delay in product delivery. Based on his experience, he did not see the company’s capacity to fulfill current orders as the reason for delays. Therefore, he decided that the problem was related to the process flow. He would have to find ways to streamline the process to reduce or eliminate all delays in delivery.
學習目標
This case is suitable for teaching process flow analysis in courses on operations management at the undergraduate level or in courses on supply chain management at the graduate level. It can also be used to discuss issues and challenges faced in family-run businesses. The case provides an opportunity for students to examine process flow analysis. After completion of the case, students will be able to do the following:<ul><li>Draw a process flow diagram.</li><li>Calculate takt time, the maximum production time required for a product to meet customer demand.</li><li>Identify bottlenecks in a process flow.</li><li>Use lean process thinking to optimize allocation of resources.</li></ul>Redesign a process flow.