Note On Hybrid Business Models

內容大綱
A hybrid business model incorporates the social responsibility interests of a non-profit organization with the economic objectives of a for-profit company. This note explains the fundamental organizational activities that drive a hybrid business model and provides examples of successful hybrid business models currently in operation. This note can be used as a companion document to Lumni Inc.: Improving Society in a Sustainable Way, product no. 9B18M011.
學習目標
This note is intended for use in undergraduate, MBA, and executive development courses on social marketing, sustainability, social innovation, non-profit businesses, and strategy. The note explains what a hybrid business model is and provides examples of hybrid businesses in operation today.
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