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St Helena: Landing a Future for a South Atlantic Island
內容大綱
In October 2017, the first ever commercial flight landed on St Helena, one of the world's remotest islands. There had been delays building,certifying, and opening the airport due to unforeseen wind conditions. Now that weekly commercial flights had finally begun, how should the island's Economic Development Board approach the next phase of the long-term strategy to boost St Helena's economy through tourism?
學習目標
This case is appropriate for undergraduate and graduate courses in tourism strategy and strategic management. It can also be used in courses on international project management. The case discussion and analysis are designed to help students with the following:<br><ul><li>Understand the issues relating to tourism strategy and stimulating economic development through tourism in remote locations.</li><li>Learn about the role of an economic development board in formulating a strategic plan for tourism and economic development.</li><li>Gain insight into the realities of implementing a plan for promoting tourism and economic development in remote places.</li></ul>