個案資料
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Jaga: Managing Creativity and Open Innovation (B)
內容大綱
Jaga suffered negative economic effects from the 2008 financial crisis. As the crisis persisted in 2011, management planned to substantially reduce the number of employees, but the founder instead chose to fire half of the management team and reorganize the company. Although this decision was considered counterintuitive, it was perfectly aligned with the philosophy of this creative company.
學習目標
The case can be used with Jaga: Managing Creativity and Open Innovation (A), product number 9B18M119 in courses that explore innovation paramagnet, business creativity, strategy, and open innovation. It is originally designed to introduce Open Innovation in small- and medium-sized enterprises. It discusses the challenges faced by a medium-sized, family-owned firm and highlights different strategic actions based on open innovation activities. The case can also be used in a course on strategic innovation as it emphasizes alternative strategies to create and maintain value in an industry which is mainly characterized by price competition.