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Tucker Company Worldwide: Delivering Value in Logistics Services
內容大綱
Tucker Company Worldwide Inc. (TCW), located in Haddonfield, New Jersey, specialized in providing supply chain logistics solutions to companies in the energy, pharmaceuticals, and food sectors; and to government organizations. On Friday, June 1, 2018, TCW’s president and chief operating officer received a bidding solicitation from a refinery in Reading, Pennsylvania. He tasked his most responsible carrier sales manager with responding to the bid. Both men knew that winning this bid was important for the company and would be a valuable gain. However, the bid needed to be submitted by the end of the day, and the sales manager was challenged with how to effectively showcase TCW's value, address all practical transport options, and remain consistent with the company’s core practices.
學習目標
This case is appropriate for an undergraduate- or graduate-level course on distribution or logistics management, supply chain analytics, or operations management. It is ideal for understanding the different factors and behaviours that influence the cost of shipping freight and for emphasizing the importance of communication and advance planning in freight transportation. It examines the financial and managerial challenges of transporting freight for a customer. Working through the case will enable students to do the following:<ul><li>Understand the role of third-party logistics in modern supply chains.</li><li>Discuss the different factors and stakeholders that influence the cost of shipping.</li><li>Explain the importance of communication and advance planning in a third-party logistics business.</li></ul>