學門類別
最新個案
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eLengo: Building Business Models to Address Macro-Opportunities (B)
內容大綱
With his primary research on the Kenyan agricultural market completed, the entrepreneur needed to analyze the new data using design-thinking frameworks, and then formulate a value proposition that used his resources and processes to address the large-scale improvements identified in Case A.
學習目標
After working through Case B and the assignment questions, students will be able to<ul><li>use design thinking to identify unique value proposition in markets where entrepreneurs find opportunities for new businesses; and</li><li>explain how entrepreneurs can creatively and cheaply validate markets for themselves using technology and design-thinking frameworks.</li></ul>