學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Denitsa Ikonomova: Dancing with the Star
內容大綱
Denitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now consider the business side of her profession and decide how to leverage her celebrity.
學習目標
This case was written for marketing communications, digital marketing, brand management, and general marketing courses. It is appropriate for use in either undergraduate or graduate classes. This case focuses on social media influence, metrics, and branding. Working through the case and Assignment Questions will give students the opportunity to:<ul><li>appreciate social media influencers;</li><li>calculate the value of a social media influencer;</li><li>understand how to grow a social media network; and</li></ul>understand how to align an influencer with a brand.<br><br>This case has been developed for both online teaching and traditional classroom teaching.