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Apple Inc.: Global Supply Chain Management
內容大綱
This case focuses on the supply chain strategy of Apple Inc. (Apple). Set in early 2020, it provides a detailed description of the company’s supply chain network and capabilities. Data in the case allows students to develop an understanding of Apple’s source of competitiveness and to gain insights into the management of a large, complex global supply chain network that focused on the intersection of services, hardware and software. Students will obtain an understanding of the supply chain challenges faced by Apple, in the context of supporting its corporate strategy and growth objectives.
學習目標
This case can be used in an undergraduate- and graduate-level courses on operations management, supply chain management, logistics, business strategy, or marketing. It provides an opportunity to appreciate the complexities of managing a complex global supply chain. After completing the case, students will be able to do the following:<ul><li>Assess Apple’s supply chain, and identify its key competitive advantages.</li><li>Quantify Apple’s ability to generate value from its supply chain.</li><li>Identify potential opportunities and challenges for Apple in improving its supply chain.</li><li>Analyze the effects of the opportunities and challenges Apple faces in its growth and evolution.</li><ul>