學門類別
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Shoppers Stop Limited: Developing ‘Sense and Respond’ Capabilities (B)
內容大綱
Supplement for product 9B20D015.
學習目標
This two-part case is suitable for graduate and MBA courses in retail, supply chain, and service operations management, as well as in information technology. The case can also be used as an introduction to managing a department store retail chain.<br><br>After working through case B and the assignment questions, students will be able to<ul><li>understand the importance of distribution and logistics to achieve a sense-and-respond capability;</li><li>analyze the process improvement decisions concerning distribution and logistics in a retail department store chain;</li><li>assess the advantages and disadvantages of centralized and decentralized distribution and logistics structures; and</li><li>appreciate the importance of distribution and logistics to the successful operation of a retail online business.</li></ul>