學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Medicloud Singapore: Digital Health Entrepreneurship in an Evolving Industry
內容大綱
In December 2016, two years after the founding of Medicloud, a Singapore-based start-up that offered a medical appointment-booking application, the founder and chief executive officer recognized that the start-up had yet to monetize. A decision regarding a pivot was imminent. He also recognized that there were new opportunities in the areas of employee benefits and insurance for small- and medium-sized enterprises (SMEs). He needed to answer two pressing questions before the company’s initial funding ran out: Should the start-up pivot to serve SMEs? If so, what kind of products and services should it offer to the SMEs?
學習目標
This case can be used in undergraduate- and graduate-level courses on entrepreneurship. After working through the case and assignment questions, students will be able to do the following:<ul><li>Evaluate the position of a start-up and examine the pros and cons of a pivot strategy.</li><li>Evaluate specific options for a business model pivot for an insurance technology start-up company.</li><li>Outline the different paths of entrepreneurship and explain the importance of the founding team.</li><li>Develop an action plan for an insurance technology start-up that is considering a pivot to a new target customer segment.</li></ul>