個案資料
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Medicine Hat Meat Traders: Beefing Up a Family Business
內容大綱
In March 2019, entrepreneur Greg Pahl was contemplating the next steps for Medicine Hat Meat Traders; the past year was the company’s best in terms of beef jerky sales. Should Pahl keep the business running at its current state while focusing on streamlining the operations to realize some additional profits? Should he consider a partial expansion that would allow for a potential increase in sales? Or should he build or lease a new facility that would allow production to be tailored for current use and future expansion while also adding new product lines? Was there another option that Pahl had not yet identified? What were the risks and benefits of each of the options, and how could they influence Pahl’s decision?
學習目標
This case is best suited for undergraduate- and graduate-level courses on business strategy, management, family business or entrepreneurship, or for certificate programs or core curriculum courses that integrate multiple topic areas. The case introduces students to a family enterprise with a promising but uncertain future and asks them to make a strategic decision regarding the business by incorporating financial analysis, environmental scanning, risk management, family enterprise analysis, and resource planning using a variety of tools, including Porter’s five-forces analysis, PESTEL analysis, SWOT analysis, the resource-based view (VRINE), assessment of enterprise risk, and ratio analysis.