學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
SafeMotos: Scaling up Innovations in African Ride Hailing
內容大綱
In April 2018, the two co-founders of SafeMotos, a motorcycle taxi service in Rwanda, in Central Africa, were examining their expansion plan. Their start-up had not yet become profitable, but they were already making plans to expand into the neighbouring Democratic Republic of the Congo. They were also driven by the larger goals of replicating their tried and tested growth model in other cities on the African continent and moving quickly into the underserved city transportation markets of Asia and the Far East. As they reviewed their four-year experience of working in Africa, they were facing a singular question: What should be the roadmap for scaling up their ride hailing service?
學習目標
The case can be used in graduate-level courses on innovation and entrepreneurship. After working through the case and assignment questions, students will be able to do the following:<ul><li>Evaluate the growth plan developed by the co-founders of a ride hailing app based in Central Africa.</li><li>Weigh the growth options identified by the co-founders of a start-up.</li><li>Develop an action plan for scaling up a ride hailing service.</li><ul>