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Ucommune: Creating a Business Model for the Co-working Space Industry in China
內容大綱
Ucommune was the first co-working space operator in China to submit a prospectus to the US Securities and Exchange Commission. As its basic business, Ucommune provided co-working spaces for members and customers, and gradually formed two specific space operation models: the self-operated model and the asset-light model. Ucommune also offered members comprehensive value-added services and promoted the development of a service business by establishing a service ecosystem. Constant exploration of the co-working space industry had enabled Ucommune to create a unique business model and, through its creation, positively change the industry's old model. Although it had reached certain goals, Ucommune still faced challenges, including problems with achieving profitability, fierce competition, and dealing with the COVID-19 pandemic. To transcend the current obstacles, In early 2020, Ucommune had to consider how to further adjust and optimize the business model.
學習目標
This case study is intended for senior-undergraduate-, graduate-, or executive-level courses in strategy management and entrepreneurial management. After working through the case and assignment questions, students will be able to do the following:<ul><li>Analyze Ucommune’s external environment and understand the influence of environmental factors on Ucommune’s development.</li><li>Describe and analyze Ucommune’s business model and consider the implications of its business model for the development of the co-working space industry.</li><li>Understand the significance of the critical strategic initiatives implemented by Ucommune.</li><li>Analyze Ucommune’s thinking of community and relevant specific business ploys.</li><li>Think about how Ucommune can adjust its business model to overcome the challenges it faces.</li></ul>