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HP Inc.: Poised to Lead in 3D Printing?
內容大綱
In April 2020, the interim president of the 3D printing and digital manufacturing business of HP Inc. was weighing his options in resolving three managerial dilemmas: (1) How should HP promote technology awareness among industrial customers? (2) How should HP scale up its production of 3D printers? (3) How could HP promote shorter technology adoption cycles among industrial customers?
學習目標
This case is suitable in undergraduate, graduate, and executive education programs for courses focusing on strategy, disruptive innovation, and business transformation. With this case, students have an opportunity to step into the shoes of the head of HP’s 3D printing business and find a way forward for each dilemma he faces, which will give them the opportunity to<ul><li>highlight the intricacies in the rapid rise and evolution of the technology business segment;</li><li>explore how technology can disrupt established value creation models; and</li><li>discover the switch from a manufacturing model to a mix of a manufacturing and service model.</li></ul>