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Zain Group: Diversity and Inclusion in the Middle East
內容大綱
Following a weekend strategy retreat in October 2018, the vice-chair and group CEO of Kuwait-headquartered mobile telecommunications company Zain, was proud of the company’s performance over the previous year. Zain Group had much to celebrate, having blazed a trail in advancing women’s empowerment and inclusion in the workplace—a double challenge in a technology industry that was also based in a region heavily influenced by traditional gender values. Its strategy included the launch of the Women Empowerment Network initiative (WE Initiative) in November 2017, a strategic master plan aimed at achieving gender equality, empowering women, and advancing women’s careers at Zain. However, a great deal of progress remained, and new challenges were emerging. The company had put significant emphasis and resources toward women’s empowerment and development, leaving some of the male colleagues feeling overlooked and left out. As well, other groups, such as people with disabilities and younger generations, also had barriers to overcome. How could the company continue its efforts to support women while also being inclusive and considering the needs of all its employees?
學習目標
The case is designed for undergraduate- and graduate- level courses on HR management; equity, diversity, and inclusion; and business ethics. After working through the case and assignment questions, students will be able to do the following: <ul><li> Consider why human resources (HR) initiatives are needed to empower women specifically.</li><li>Identify activities and frameworks that advance women-inclusive policies in organizations.</li><li>Explore strategies that increase the inclusion of women, especially in an organization in a male-dominated industry and region.</li><li>Holistically assess the effects of such initiatives on the company’s financial performance and reputational positioning within the market.</li><li>Understand the importance of building an inclusive organizational culture through a social justice approach and appreciate the consequent challenges.</li></ul>