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Kmind: The Strategy Consulting Service Model in China
內容大綱
Established in 2015 in Shanghai, China, Shanghai Kmind Enterprise Management Co., Ltd. was a strategy consulting firm that specialized in helping enterprises overcome market competition through the provision of its consulting services. It not only provided strategy consulting reports to clients but also acted as a business partner in assisting clients in implementing the reports. Among its many clients, nine leading enterprises had achieved rapid growth, and five had reached revenue of ¥10 billion. However, behind its success, the firm was facing a shortage of consultants. Although its clients had increased in number since the firm's founding, it had had to turn away many high-quality clients because of the consultant shortage. The firm’s chairman had to consider how to rapidly improve the firm’s service capability.
學習目標
This case is intended for graduate- and executive-level courses in service management. The case is expected to help students become familiar with the development of strategy consulting firms in China and understand how these firms provide consulting services to clients. After working through the case and assignment questions students will be able to<ul><li>understand the criteria strategy consulting firms follow to screen clients;</li><li>discuss what strategies consulting firms provide for a client through their services; and</li><li>understand the effect that a strategy consulting firm’s services can have.</li></ul>