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Grameen America: Lifting America Campaign under Lockdown
內容大綱
By early 2020, Mindee Barham, vice-president of development at the microfinancing organization Grameen America, which focused on empowering low-income female entrepreneurs by offering them microloans to develop and grow their own businesses, had overseen the successful implementation of the first year of Grameen America’s ten-year Lifting America campaign for strategic growth. This campaign was intended to increase membership to 400,000 people; to issue loans amounting to $12 billion; to raise $300 million, including $100 million in philanthropy and $200 million in debt capital; and to enter new locations. However, the COVID-19 pandemic unexpectedly derailed the funding and implementation of the campaign, and given the pandemic's large impact on Grameen America’s vulnerable members, it threatened the existence of Grameen America itself. How should Grameen America respond to the pandemic? What would become of the Lifting America campaign? And what could Grameen America do to support its members through the COVID-19 pandemic without jeopardizing the organization’s future plans?
學習目標
The case has been designed for use in undergraduate and graduate-level courses on strategy, social entrepreneurship, or international business. Specifically, the case can be used to examine how a firm may create novel strategies within a particular competitive environment and adapt that strategy as it enters a new market or responds to a crisis. It can also be used to teach students how to construct not only a strategic plan but also an actionable implementation plan. After working through the case and assignment questions, students will be able to do the following:<ul><li>Compare and contrast two different strategic approaches to offering loans to customers: one based on asset-based collateral and the other based on social capital.</li><li>Create and adapt a firm’s strategy in response to entrenched incumbents, geographic expansion, and a global pandemic in order to promote long-term resilience and growth.</li><li>Develop actionable and measurable implementation plans.</li></ul>