個案資料
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Hell’s Basement Brewery: Surviving a Pandemic
內容大綱
On January 4, 2021, Mike Patriquin was contemplating the tumultuous year of 2020 and the impact it had had on operations at Hell’s Basement Brewery (HBB), the first brewery to open in Medicine Hat, Alberta, since the early 1900s. Recent events both within and outside the brewery had affected his business. Management had recently restructured financially after buying out some of the original partners, and the remaining owners and management were still dealing with the effects of the global COVID-19 pandemic. The brewery had also had some unexpected media coverage. Patriquin was considering the next steps for HBB given the volatile nature of the industry in these unprecedented times.
學習目標
This case is best suited to undergraduate or graduate courses in management, entrepreneurship, or business strategy, or to certificate programs or core curriculum courses that integrate multiple topic areas. Instructors are able to utilize different methods for teaching the case by exploring internal resources and using external environmental analysis, or by integrating both perspectives in strategic decision-making. After working through the case and assignment questions, students will be able to achieve the following objectives: <ul><li>Identify and analyze the business risks and opportunities of the microbrewery industry.</li><li>Identify and describe the focal firm’s resources and capabilities, including carrying out financial analysis.</li><li> Understand a firm’s strategic positioning and growth options.</li><li>Understand how to integrate external and enterprise analyses to make strategic decisions during the COVID-19 pandemic.</li></ul>