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Spotify: Facing the Protestors’ Music
內容大綱
Spotify Technology S.A. (Spotify) was facing significant problems with public relations due to artists’ claims of poor treatment. They had accused Spotify of underpaying artists, obscuring its business practices, and being overly litigious. The objections reached a critical point with a union of creatives, the Union of Musicians and Allied Workers (UMAW), submitting a petition to Spotify and on March 15, 2021, protesting at its global offices. Spotify management must decide how to navigate this issue.
學習目標
This case has been designed to be used in undergraduate- and graduate-level courses on corporations and society to offer a high-level view of market failures, systems thinking, and stakeholder analysis. After working through the case and assignment questions, students will be able to do the following:<ul><li>Appreciate the trade-offs that exist between profitability and sustainability and propose how Spotify could navigate these trade-offs.</li><li>Understand how incumbents can transition to more ethical labour practices in historically unsustainable industries.</li><li>Develop an understanding of market failures, systems thinking, and stakeholder analyses with respect to the music industry and streaming.</li></ul>