個案資料
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André Bolduc’s Maple Syrup Farm: A Canadian Family Tradition
內容大綱
In fall 2021, André Bolduc was contemplating retirement and passing down his maple syrup farm, or “sugar bush,” to his children. David Bolduc, the youngest in the family of three siblings, was the only family member who wanted to continue the generational tradition of the family’s maple sugar farm, which was located in Saint-Jacques-de-Leeds, a municipality close to Montreal and Quebec City. David and his wife had three children under the age of ten. David was evaluating the option of expanding the family’s maple syrup business in order to reach greater profits from production so that he could continue his family’s traditional legacy and also be able to support his family. While the 2021 maple syrup season was over, David would have to make a decision well before spring 2022.
學習目標
This case is suitable for an undergraduate- and graduate-level courses on strategic management or entrepreneurship. After working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Conduct a strategic competitive analysis of the maple syrup industry.</li><li>Conduct a political, economic, social, technological, legal, and environmental analysis of macroenvironmental influences in order to analyze the decision criteria and evaluate alternative options in the decision-making process.</li><li>Develop a business plan aimed at promoting succession planning as well as developing the vision, mission, and strategy of a small family-owned business for long-term growth and profitability and maintaining generational traditions.</li></ul>