學門類別
最新個案
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Root & Revive: To Grow or Go
內容大綱
The owner and founder of a quickly-growing small business selling gluten-free, naturally sweetened, vegan protein snacks across Canada, had to decide how to move forward. She was a passionate entrepreneur but also worked full-time as a teacher. The company had grown rapidly in only two years and she now needed a strategy to ensure growth and success. Her time was limited, and she needed a strategy to increase both the business’s demand and its supply capacity. She had to decide how to scale the business she enjoyed while remaining committed to her full-time teaching job.
學習目標
This case is intended for use in an introductory general management course at the undergraduate level. Given that it is a comprehensive case, it is best taught near the end of a unit or used as a testing point. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the decision-making process of an entrepreneur who is building a business outside of their primary source of income.</li><li>Analyze a company’s internal strengths and weaknesses, as well as its external environment.</li><li>Quantitatively assess the financial feasibility of each alternative, and qualitatively analyze the pros and cons of the various alternatives.</li><li>Perform a company valuation.</li><li>Make concrete, strategic decisions and defend them based on thorough analysis.</li></ul>