學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Harry Rosen: Digitizing Customer Relationships
內容大綱
Ian Rosen, the recently appointed executive vice-president of Digital and Strategy at Harry Rosen Inc. (Harry Rosen), a successful men’s retail chain founded by Ian’s grandfather in 1954, must decide on a technology solution to support the advancement of his proposed digital strategy for Harry Rosen. The decision-making challenges he is encountering in early 2020 are compounded by the onset of the global pandemic and resulting impacts on the luxury menswear family retail business. Given the timing of the onset of COVID-19, the challenges and opportunities related to the replacement and upgrading of the company’s e-commerce platform have been heightened. Strategic investment and the seamless execution of a new digital strategy are imperative components of the sustainability of the retailer’s success. Ian must review and consider three different options, finalize his decision and proposal, and be prepared to launch earlier than originally planned.
學習目標
This case is well-suited to courses in management information systems, operations, and marketing at the undergraduate and graduate levels.<br><br>Working through this case will allow students to do the following:<ul><li>Understand the role that technology can play in the advancement of a strategy. </li><li>Understand the role of business leaders in strategic decision-making related to the implementation of technology projects.</li><li>Assess the pros and cons of the technology solution options reviewed by the protagonist.</li><li>Familiarize themselves with the leader conviction required to advance a transformation effort in a high-risk macroeconomic environment and deal with the associated uncertainty.</li><li>Build an understanding of consumable commerce.</li></ul>