學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Vimeo, Inc.: Anjali Sud’s Pivot
內容大綱
Vimeo, Inc. (Vimeo), led by Anjali Sud, was a New York City-based listed company that operated across the entirety of the video creation and distribution value chain. When the company was spun off from its corporate parent in a May 2021 initial public offering, Vimeo was growing but not yet profitable. As the country and the world was recovering from the COVID-19 pandemic, Vimeo and a fast-growing set of competitors were facing the end of a nearly two-year tailwind that had helped them grow very quickly. Sud and her team had to respond to growth and profitability challenges to help Vimeo maintain its industry leadership position.
學習目標
This case is suited for a core strategy course at both the undergraduate and graduate level. Vimeo is a single-business company, so this case is best positioned after business strategy formulation and implementation are covered. The assumption is that students would have already been exposed to strategic leaders and what they do. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the concept of strategy.</li><li>Apply strategic concepts to the challenges confronting an organization.</li><li>Analyze the role of strategic leadership in a dynamic market environment.</li><li>Evaluate the choices facing an organization, and make recommendations for future action.</li></ul>