個案資料
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Roche Canada: Open Innovation and the Radical Rethinking of Big Pharma
內容大綱
In February 2022, an indigenous studies professor was considering applying for a position on Roche Canada’s Soaring with Roche program’s advisory Board. The program was looking for an individual to represent Canada’s indigenous population, as it pursued an open innovation strategy within Canada. In considering her decision, the professor examines the pharmaceutical industry as whole (and within Canada), the pros and cons of open innovation, and the fit between her, an open innovation program, and Roche Canada.
學習目標
This case can be used in undergraduate- or graduate-level courses or modules in innovation, strategy, and international management. By working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Learn about open innovation as well as the pros and cons of open innovation programs.</li><li>Learn about the challenges of managing and implementing an open innovation program.</li><li>Learn about the pharmaceutical industry and the importance of innovation.</li><li>Learn about the unique operating environment of country affiliates, particularly in Canada.</li><li>Learn about advancing and defending initiatives within a large firm.</li></ul>