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Zenoti: Strengthen the Core or Stretch for Growth?
內容大綱
Zenoti was a software-as-a-service (SaaS) unicorn based out of Bellevue, Washington. Zenoti’s SaaS was focused on back-office resource allocation and enabling multi-location spas and salons to digitize the consumer experience. After the latest round of funding, Zenoti’s chief executive officer, Sudheer Koneru, was keen to invest in artificial intelligence and other cutting-edge technologies to deliver an Uber-like experience to consumers. Other options for pursuing growth included geographic expansion, new customer segments, and entry into new competitive arenas. In January 2021, Koneru would have to identify and consider new growth ideas for Zenoti.
學習目標
This case is designed to be used in an undergraduate- and graduate-level courses on strategic management or strategic information management. In a course on strategic management, it can be positioned within a module on corporate strategy or growth. After working through the case and assignment questions, students will be able to do the following:<ul><li>Analyze a company’s business strategy.</li><li>Assess the various dimensions of growth that a business has explored or has yet to explore.</li><li>Develop a roadmap for pursuing future growth options.</li></ul>