個案資料
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Bumble: Taking on Tinder, One Woman at a Time
內容大綱
After a year filled with the highs of entrepreneurial success and the lows of personal hardships, Whitney Wolfe was considering starting a new venture—a social media platform aimed at creating positivity for women online. Wolfe was meeting with Andrey Andreev, the founder of Badoo, one of the world’s most popular dating services, to discuss her new venture idea. However, Andreev was disinterested in starting a social media platform and dismissed her new venture idea. But he had wanted to work with Wolfe for some time, so he instead suggested starting a new online dating service focused on women. Wolfe had to make a decision. Should she turn down Andreev’s suggestion and start her own business, or should she pursue his idea of creating a new online dating service focused on the needs of women? If so, how should this new service differ from the numerous current products flooding the market?
學習目標
This case can be used in courses and modules that cover innovation, entrepreneurship, and gender and leadership in business at the undergraduate and graduate levels. After completion of this case, students will be able to<ul><li>consider individual differences (e.g., gender, age, needs) as a source of innovation inspiration and opportunity identification;</li><li>learn how to identify and innovate to meet specific needs and remain within required constraints;</li><li>discuss gender stereotypes and how they influence what services women may find acceptable versus those that are more suitable for men;</li><li>consider what experiences women are exposed to in online dating in comparison to experiences that men face; and</li><li>discuss the unique, dynamic, and highly competitive world of online dating.</li></ul>