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Haiqixing: Achieving Rapid Development through Strategic Transformation
內容大綱
Founded in 2014 in Guangdong, China, Guangdong Haiqixing Marine Technology Co. Ltd. (Haiqixing) was a total solution service provider for marine big data applications. In the early stage of its development, Haiqixing achieved growth through a business development strategy. Unfortunately, since 2019, it had been affected by such factors as the reorganization of national government agencies and the impact of COVID-19, which had caused its business to suffer inevitable shocks. In 2020, to enhance the company’s ability to cope with environmental changes and ensure continuous growth of the business, Haiqixing’s chair carried out a strategic transformation, changing the company’s business development strategy to one oriented toward product development. Consequently, the company achieved a rapid increase in operating income. However, the company’s existing technical capabilities could not meet customers’ needs. The chair needed to determine Haiqixing’s next steps. Should Haiqixing continue to pursue its product development strategy, or should it adopt a technology exploration strategy to improve its technical capabilities?
學習目標
This case focuses on the development history of Haiqixing and describes how to achieve rapid development through strategic transformation in response to changes in the internal and external environments. Students will learn the basics of strategic transformation and understand how to effectively implement strategic transformation. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the meaning of strategic transformation and identify the motivation behind it.</li><li>Analyze the process and method of new strategy formulation.</li><li>Master the strategic transformation implementation process and understand that strategic transformation is a systemic change.</li><li>Consider both internal and external environment analyses to make development strategy decisions.</li></ul>