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Shandong Linglong Tyre Co.: Greening the Supply Chain
內容大綱
Tire manufacturer Linglong initiated its green supply chain management (GSCM) program in 2018. By extending the ongoing green practices from within the organization to external supply chain partners, Linglong developed a green concept based on the entire product life cycle, which involved materials suppliers, equipment suppliers, distributors, and other stakeholders. After a one-year trial, the company saw an opportunity to mitigate the environmental risks in the supply chain and to enhance both environmental and economic performance at the supply chain level. However, the company also encountered challenges, such as the supply chain partners’ limited understanding of the value of GSCM and a lack of senior leadership support among suppliers. Faced with these challenges, Linglong had to decide whether to extend its GSCM program and how to improve it.
學習目標
The case is well suited for undergraduate- and graduate-level courses on operations management, supply chain management, and environmental management. After working through the case and assignment questions, students will be able to<ul><li>identify competitive advantages of supply chain management;</li><li>understand the drivers of GSCM; and</li><li>outline supplier management practices for achieving win-win performance.</li></ul>