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Gtropy: Up or Out in This New Digital World?
內容大綱
In late 2020, Harman Singh Arora, the chief executive officer of Gtropy Pvt. Ltd. (Gtropy), a logistics technology provider in the logistics and transportation space, was considering the company’s future. Gtropy had disrupted the market with its GPS based fleet management solutions complemented by exhaustive data analytics since it was formed in 2019. The company’s quarterly growth was 40 per cent and they had a network of 350+ partners. However, Arora found in customer satisfaction surveys and feedback, that their clients were looking for centralized platforms for making all payments digitally and seamlessly. Arora sets his eye on big-ticket financial technology segment. However, his senior leadership team were not in the favour of moving so fast on Arora’s risky and difficult plan. But in this digital world of up or out, it was time to focus on the elephant in the room: Where should they invest its time and resources?
學習目標
In studying and analyzing this case, students will be able to do the following:<ul><li>Understand the best practice concepts for the digital journey of a logistics service provider focused on technology, innovation, leadership, and data-driven services.</li><li>Focus on success factors of digital transformation in the logistics and transportation startup.</li><li>Analyze the importance of step-by-step digital (discovery driven) planning and transformation versus an all out digital disruption.</li></ul>