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Getwell Pharmacy: Partner or Perish
內容大綱
In May 2022, Getwell Pharma India Private Limited was an independent neighbourhood pharmacy in Amritsar, India. Pharmacy retail in the country was largely dominated by traditional independent stores, until the emergence of pharmacy chains and e-pharmacies with scale advantage, extensive financial resources, large numbers of stock-keeping units, store brands, and new technology. These changes were making traditional pharmacies less attractive to customers, who were increasingly asking for heavy discounts to match those of the new competitors. However, the discounts were not manageable for independents that were positioned at the end of a long and fragmented supply chain and stuck with limited margins. As a result, Getwell Pharma India Private Limited was losing its customer base, despite offering quality products and services. With revenues and profits falling, should the company consider allowing a major competitor to absorb the business?
學習目標
The case can be taught at the undergraduate and graduate levels in strategic management courses that explore how structural changes affect sector dynamics. It can be taught in retail management courses with a focus on how changing retail dynamics challenge small retailers. It can also be taught in executive training programs that examine the roles of technology and e-commerce and how they disrupt and change sector dynamics. After working through the case and assignment questions, students will be able to<ul><li>understand the evolving nature of India’s retail pharmacy sector and how sector disruption and structural changes create new opportunities and challenges;</li><li>understand how inefficiencies in supply chains create fertile ground for structural changes in a sector and bring new opportunities;</li><li>understand the role of technology in transforming a fragmented sector and creating efficiencies; and</li><li>understand the interplay among various formats and how it creates opportunities for both competition and collaboration.</li></ul>