學門類別
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ElasticRun: Pathways to Growth
內容大綱
This case is about designing and scaling up an innovative business model that leverages technology to solve the age-old Indian problem of expensive, unreliable, and unresponsive rural distribution of consumer goods. It explores an important decision concerning the growth path of a digital native, unicorn organization, ElasticRun, via exploit-led or explore-led strategy. The case is an inspiration to managers to take on yet-unsolved problems by leveraging the potential of crowdsourcing and technology.
學習目標
This case can be taught in graduate- and post-graduate-level programs in management incorporating any of these subjects: logistics, sales and distribution, entrepreneurship, innovation, technology and operations management, and strategy. After working through the case and assignment questions, students will be able to do the following:<ul><li>Design logistics suitable to a context.</li><li>Create financial projections for scenario planning.</li><li>Evaluate a company’s growth options.</li><li>Create competitive strategies for a firm.</li></ul>