學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
MVMT Strength: Lifting Profits
內容大綱
It was July 2022, and Isaac Morgado, one of the founders of MVMT Strength Inc., wanted to create a comprehensive marketing plan for the fall season. The gym had recently moved to a new location and Morgado wanted to continue growth through promotional campaigns.
學習目標
This case is intended for an undergraduate level, introductory business course focused on marketing management, and is best positioned at the end of the unit or module as a comprehensive case or exam. After working through the case and assignment questions, students will be able to do the following:<br><br><ul><li>Understand the benefits and drawbacks that a service business may experience.</li><li>Analyze a company’s capabilities and make decisions that are aligned with them.</li><li>Identify a business’s competitive advantage.</li><li>Evaluate decisions quantitatively and draw conclusions.</li><li>Create a comprehensive marketing plan with consideration of the target market, price, promotion, and product.</li></ul>