個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Lundqvist Trävaru: Where Gaming Technology Meets the Construction Industry
內容大綱
In 2014, Samuel Holmström and Jens Lundqvist took over Lundqvist Trävaru, the conservative construction company owned by the Lundqvist family for the last 80 years. Through a revolutionary digital transformation process, they redefined the company as a technology-enabled logistics and building kit company. In the last eight years, they expanded operations and manufacturing space in Sweden and other parts of the world, and they added 52 new employees in approximately 10 years. Holmström and Lundqvist had many questions on their minds: Should they pursue all the growth options that were available to the company? Should they identify and focus on a few key opportunities? And what kind of resources would they need to mobilize to achieve their technical and growth objectives?
學習目標
This case was developed with the purpose of providing a resource for teaching the concepts of business and entrepreneurship for first- and second-year undergraduate college students, but it is also appropriate for graduate-level programs. Additionally, it can be used in credit and non-credit management, innovation, entrepreneurship, family business, and business strategy courses. It is also suitable for use in a green products or sustainability module of a course. The business model canvas (BMC) will be utilized in the analysis of this case. After working through the case and assignment questions, students will be able to do the following:<ul><li>Explain the concepts of the BMC, integrating sustainability concepts.</li><li>Discuss disruptive innovation processes in a traditional, conservative industry.</li></ul>